PILOTIPiloti 2027

Motor Valley: Italy’s automotive heartland.

Six great marques are only the headline. The real opportunity is a region where factories, collections, circuits, roads and Italian life can become one coherent journey.

Status
Field research in progress
Field note
First-hand archive · 2025 onward
Last fact-checked
13 September 2026

Start with Modena and one clear theme. Give each day a single automotive story, then let Emilia-Romagna — its roads, cities and evenings — turn the visits into a journey.

01

Find your bearings

Find your bearings

Motor Valley, on the map.

Follow Emilia-Romagna from Parma through Modena and Bologna towards Imola and the Adriatic. The regional guide below explores its automotive clusters.

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Numbered markers group places by town. Select one to see a stop below. Markers show the area, not individual entrances.

Marker shows the destination area, not a parking entrance. Overview: Natural Earth. Interactive map © OpenStreetMap contributors.
Bologna1113311NRegional orientation · Natural Earth
02

A valley that runs the length of a region.

The name suggests one compact destination. The map tells a better story. Motor Valley follows the Via Emilia across Emilia-Romagna, connecting car and motorcycle manufacturers, museums, private collections, racing teams, driving schools and four very different circuits.

The famous central cluster around Modena and Bologna is only the beginning. Dallara and Varano sit further west; Imola, Misano and the motorcycle culture of Romagna pull the journey east. Trying to complete it as a checklist misses the point. The opportunity is to choose a theme and let the region connect it.

Emilia-Romagna · Italy

Motor Valley

West to east along the Via Emilia

Makers & teams Museums & collections Circuits & driving
Map of Motor Valley across Emilia-RomagnaA geographic outline of Emilia-Romagna with the Via Emilia running from Piacenza in the west through Parma, Reggio Emilia, Modena, Bologna and Imola to Rimini in the east. Four numbered areas correspond to the detailed lists below the map.ADRIATIC SEATHE APENNINESVIA EMILIA · SS9MARANELLOSANT’AGATAMISANOPIACENZAPARMAREGGIO EMILIAMODENABOLOGNAIMOLAFORLÌCESENARIMINI01020304Simplified mobile map of Motor ValleyEmilia-Romagna and the Via Emilia with four large numbered Motor Valley areas from west to east.VIA EMILIAPIACENZAMODENABOLOGNARIMINI01020304
01

Piacenza · Varano · Reggio Emilia

02

Modena · Maranello · San Cesario

03

Sant’Agata · Funo · Bologna

04

Imola · Lugo · Misano · Rimini

01

Piacenza · Varano · Reggio Emilia

Piacenza
  • AF Corse
Varano de’ Melegari
  • Dallara
  • Autodromo Riccardo Paletti
  • Centro Guida Andrea de Adamich
Reggio Emilia
  • Boni Sport
02

Modena · Maranello · San Cesario

03

Sant’Agata · Funo · Bologna

Funo di Argelato
  • Museo Ferruccio Lamborghini
Borgo Panigale
  • Ducati Motor Holding
  • Museo Ducati
04

Imola · Lugo · Misano · Rimini

Imola
  • Museo Checco Costa
  • Autodromo Enzo e Dino Ferrari
Lugo
  • Museo Francesco Baracca
Coriano
  • Museo La Storia del Sic
Rimini
  • Bimota / Alternativa Moto
Misano Adriatico
  • Misano World Circuit Marco Simoncelli
Piloti Motor Valley mapRegion outline: Eurostat GISCO · schematic venue groups

The region outline and city positions are geographic; the numbered venue groups are schematic. The places recreate the Motor Valley orientation board photographed in October 2025. Collections, tours and access change, so use the official trip planner before travelling.

03

Five different reasons to come.

01

The great marques

Ferrari, Lamborghini, Maserati, Pagani, Ducati and Dallara make this industrial history feel present.

02

Museums & collections

Move from major brand museums to smaller rooms where prototypes, racing cars and family stories become personal.

03

Factory access

Selected marques offer production tours or combined visits. Availability, identity checks and photography rules vary.

04

Circuits & driving

Imola, Modena, Varano and Misano turn the region from heritage into movement — when the calendar allows it.

05

The life around the cars

Modena dinners, Bologna arcades, Parmesan country and the Apennine roads are what make it a journey rather than a trade show.

04

Three clusters. Three different trips.

West · Piacenza to Reggio Emilia

Engineering and driving.

AF Corse, the Dallara Academy, Varano circuit and specialist collections make the western end interesting for people who want more engineering and track culture, with fewer supercar-brand crowds.

Centre · Modena to Bologna

The concentrated first visit.

Ferrari in Maranello and Modena, Maserati, the Umberto Panini collection, Pagani, Lamborghini and Ducati sit close enough to look easy on a map. In reality, this cluster can absorb several well-paced days.

East · Imola to Rimini

Circuits and motorcycle culture.

Imola, Misano, the stories of Francesco Baracca and Marco Simoncelli, and manufacturers such as Bimota create a different atmosphere: less showroom, more paddock and race weekend.

05

One day, one weekend or the whole valley.

One day

Choose one marque.

Pair one principal museum with the place around it: Ferrari and Maranello, Lamborghini and Sant’Agata, or Ducati and Bologna. Add lunch, not another ticket.

Two days

Use Modena as the base.

Give one day to Ferrari and one to a contrasting story: Pagani, Lamborghini, Ducati or a smaller collection. The evening in Modena is part of the plan.

Four days

Follow the Via Emilia.

Add Dallara and Varano to the west or Imola and Misano to the east. Now the road between the stops begins to explain why this industrial ecosystem grew here.

06

The short distances are deceptive.

Museums are usually the simplest layer. Factory tours, specialist visits, private collections and driving experiences may require advance booking and can disappear from the calendar. A museum ticket never implies access to the production line.

  • Book the non-negotiable visit first, then build the day around it.
  • Allow time for identity checks, parking and the walk from one part of a site to another.
  • Check circuit calendars: a race weekend, track day or private event can completely change access.
  • Keep Modena and Bologna ZTL restrictions separate from museum planning.
  • Leave one open slot. The smaller, less expected stop may become the reason to return.
Open the official Motor Valley trip planner
07

The map is the invitation. Experience is the guide.

Piloti’s Motor Valley archive begins with first-hand visits and original photography. The first detailed field note is from the Umberto Panini Maserati Collection: a small, considered museum that made Maserati’s unusual design choices easier to understand.

More visited locations will become individual guides as the archive is edited. A wider road journey in October 2026 will add the details a map cannot provide: real timings, parking, what deserves a detour and which combinations create a day with energy rather than exhaustion.

Read the Umberto Panini field review
08

Build your trip

Worth a visit

Museums, places to stay and tables along the way. Open a place for photographs, visitor details and arrival information.

Sports cars and visitors in a Bologna exhibition hall

Auto e Moto d’Epoca, Bologna

How to turn Bologna’s classic-car fair into a useful day: choose your halls, leave room for discoveries and keep the rest of Motor Valley for tomorrow.

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Classic Lamborghinis displayed in a bright museum gallery

Lamborghini Museum & Factory

A guide to Sant’Agata Bolognese: the Automobili Lamborghini Museum, production tours and the booking choice that changes the visit.

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Repeated EB emblems along the former Bugatti factory exterior

Bugatti’s Blue Factory

Campogalliano’s Fabbrica Blu explains the Italian chapter of Bugatti. Read it as industrial history, with current access confirmed before you make the detour.

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Historic Ferrari factory entrance photographed from outside

Ferrari Factory, Maranello

The historic gate, the panoramic shuttle and a production visit are three different Ferrari experiences. Choose the one you can actually book.

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Ferraris on white platforms beneath the curved Modena museum roof

Museo Enzo Ferrari, Modena

Modena’s Enzo Ferrari museum combines a birthplace with a dramatic gallery. Here is how it fits beside Maranello, rather than repeating it.

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Exterior of Hotel Domus in central Maranello

Hotel Domus, Maranello

A practical look at Hotel Domus as a Maranello base: central location, outdoor parking and the questions that matter before arriving in a special car.

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Maserati factory frontage and tower in Modena

Maserati Factory, Modena

How to plan Maserati’s Modena factory experience, distinguish it from a showroom visit and connect today’s production with the marque’s history.

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Dining area at Montana surrounded by Ferrari memorabilia

Ristorante Montana, Fiorano

Montana pairs Modenese cooking with Ferrari memorabilia. Plan the reservation, the meal and the journey home as carefully as the museum.

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Red Ferrari F40 viewed from the front quarter in the Maranello museum

Museo Ferrari, Maranello

What to prioritise at Maranello’s Ferrari Museum, how it differs from Modena and why museum admission is only one part of a Ferrari day.

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Pagani sign above the visitor doorway

Pagani Museum & Atelier

Plan Pagani in San Cesario sul Panaro: museum-only admission, the booked atelier tour and why a working weekday can change what you see.

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Red Maserati Chubasco prototype in the collection

Umberto Panini collection

Maserati history, unusual prototypes and a collection to build a Modena stop around.

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Rules, access conditions and prices can change. Check the linked official source again before travel.